The Content System
Not tips. A pipeline.
The system you take home is the moat. Five steps, 30 minutes a day, infinite output.
01
Capture
Idea inputs from real work — calls, code, customer pain. Nothing invented, everything observed.
02
Document
A daily 5-minute log. The atomic unit of every post you'll write for the next 12 months.
03
Draft
Convert logs into posts using founder-voice templates — not viral templates.
04
Publish
One post a day. Same time. Same place. Compound starts here.
05
Repurpose
Threads, carousels, essays — one input, five outputs. Without sounding recycled.
The shift